Imperial Chevrolet Named Massachusetts Chevrolet Dealer of the Year

Imperial Chevrolet Wins Two Coveted Awards: DealerRater Chevrolet Dealer of the Year and DealerRater Consumer Satisfaction Award

Mendon, MA – Imperial Chevrolet has been awarded the 2015 Massachusetts Chevrolet DealerRater Dealer of the Year Award, which recognizes auto dealerships across the U.S. that deliver outstanding customer service, based on consumer reviews written on Additionally, they have also been awarded a 2015 DealerRater Consumer Satisfaction Award which is also based on outstanding customer reviews.

“Consumers have identified the best dealers to do business with, and Imperial Chevrolet has emerged as the leader among Chevrolet dealers across the U.S.,” said DealerRater CEO Gary Tucker. “The quality and number of reviews for Imperial Chevrolet speak volumes of the top-notch experiences provided to customers.”

The Dealer of the Year and Consumer Satisfaction awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated Imperial Chevrolet on its customer service, quality of work, friendliness, pricing and overall experience. Only the top 10% of the dealerships across the country earn the Consumer Satisfaction Award and fewer yet earn the coveted Dealer of the Year award for their brand.

Imperial Chevrolet has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2014 calendar year.

Michael Penner, General Manager of Imperial Cars, emphasizes to his staff that at great companies people "make every decision as if the total success or failure of the organization depends upon it; reach as high as possible, and then reach higher; and treat every customer as if he or she is a member of the family."

It is not a surprise, Penner continued, that given such principles 'the written mission of Imperial Chevrolet is to create 100% satisfaction with all its products, prices, and services."

Penner concluded by saying that "people can buy cars these days almost anywhere. They can only buy the Imperial Chevrolet experience, however, in 'the little town of Mendon." We've created a culture of expectation and excellence.

“Having a strong online reputation matters, making the significance of our Dealer of the Year awards crucial to dealers looking to thrive in today’s business environment,” added Tucker.

DealerRater attracts more than 10 million consumers every year who read more than 1.6 million dealer reviews.

About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1.6 million consumer reviews and a million-plus cars listed for sale. DealerRater attracts more than 10 million consumers every year to the site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals – all for free.

DealerRater offers qualified car dealers a Certified Dealer Program as a reputation-building management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Its national network of more than 5,200 dealers are members of the award-winning DealerRater Certified Dealer Program. DealerRater is proud to have earned the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and another “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit or call 800-266-9455.

About the Dealership
Imperial Chevrolet is a member of the Imperial Cars family of dealerships located in Mendon, MA. It serves as the Chevrolet dealership of choice for customers in Milford, Worcester, Framingham, as well as throughout Central Massachusetts and Northern Rhode Island. It is known for a huge selection of new and used vehicles, low prices, and exceptional customer service with a low pressure, friendly environment.
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